[Brand History]

Founded in 1999, the Lolita brand originates from Tokyo.
The brand name is a coined word that mixes English and French.

The brand is famous for its prints, which feature cute yet elegant motifs like cats, violets, roses, and tea parties, with a touch of darkness in its unique world.

[Brand Motto]

Creating clothing with a worldview that can be worn for over 100 years.

Without being swayed by trends, the brand continues to pursue cuteness, consistently designing and creating clothing that builds an irreplaceable and enduring worldview.